Design is all around you. And whether you realize it or not, you are already a designer. InGo, renowned graphic designer Chip Kiddexplains not just the elements of design, including form, line, color, scale, typography, and more, but most important, how to use those elements in creative ways. Like putting the word go on a stop sign,Gois all about shaking things upand kids love its playful spirit and belief that the world looks better when you look at it differently. Kidd writes about scale: When a picture looks good small, dont stop theresee how it looks when itsreallysmall. Orreally big. He explains the difference between vertical lines and horizontal lines. The effect of cropping a picture to make it beautifulor, cropping it even more to make it mysterious and compelling. How different colors signify different moods. The art of typography, including serifs and sans serifs, kerning and leading.The book ends with ten hands-on design projects for kids.

An excellent introduction to graphic design through [the authors] own excellent work. Anyone interested in the subject, including most practitioners, will find it delightful.Milton Glaser